Points to be looked on while reading both
the articles:
1) India Ink - Mysore
Paints
·
Stringent
quality control.
·
Local
markets for raw materials.
·
Changes
of bottles from glass to plastic reduce losses of breakage and spoilage.
·
Global
client list – Worldwide coverage.
·
Changed
from seasonal to a regular affair.
·
Faced
criticisms also on quality.
·
Customize
package as per demand.
·
Specialize
in core competency than other lines of paints.
·
Change
in policy increase.
2) Hamdi Ulukaya –
Chobani Yogurt
Positives:
·
Low
cost factory.
·
Low
cost Machinery.
·
No
reliance on external investors.
·
Targeting
mainstream grocery stores.
·
To
be kept on dairy aisle not in gourmet areas.
·
Cost
negotiations to stock the product.
·
Pricing
the product.
·
Stakeholders
are kept happy.
·
Meeting
in regular conferences.
Negatives:
·
Heavy
cost for renovation of factory.
·
Top
brand closing its business.
·
Not
much money to invest.
·
Initial
high price.
·
All
investment in one line.
